UCHE AJUONUMA - LOGO KIT
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THE MARK
    A circle drawn freehand. My father, an artisan called Omenka, could draw a
    perfect one bare-handed. The wobble is generated from four low-frequency
    harmonics and the stroke closes past its own start, because that is what a
    hand does. The dot at the centre is the datum: "pin your hand on the paper
    and let your mind do the spinning."

FILES
    omenka-mark-*            the circle alone. Avatars, favicons, stamps.
    omenka-horizontal-*      mark, name and role on one line. Default choice.
    omenka-stacked-*         mark above the name. Square and narrow spaces.

COLOURWAYS
    colour      ember mark, ink type. Use on light backgrounds.
    ink         one colour throughout. Single-colour print, engraving, embroidery.
    reversed    for dark backgrounds.
    white       one colour, knocked out. Photography, dark print.

COLOURS
    Ember   #BF4419      the mark
    Ink     #16181D      the name
    Slate   #6D7480      the role line
    Vellum  #F4F0E7      the paper
    Ember (light) #EC7442  the mark, on dark

CLEAR SPACE
    Keep clear space around the logo equal to the diameter of the circle. Do
    not crowd it.

MINIMUM SIZE
    Horizontal lockup: 140 px / 40 mm wide.
    Mark alone: 24 px / 8 mm.
    Below that the role line stops being readable - use the mark on its own.

TYPE
    Name: Instrument Serif. Role: IBM Plex Mono, tracked. Both are outlined in
    these files, so nothing needs installing.

PLEASE DO NOT
    Recolour the mark outside the colourways above. Redraw or "tidy" the
    circle - the imperfection is the point. Stretch, skew, rotate or add
    effects. Place the colour version on a busy photograph; use white.

    uchearistotle.com  -  uchearistotle@gmail.com
